Digitas starts Third Act with Web series for Holiday Inn Express

07/8/2008 | ClickZ

The second season of "The Smart Show," a Holiday Inn Express Web series, is the first offering from The Third Act, Digitas' new specialty unit for managing video-centric brand content and media. The interactive show aims to increased the number of days Holiday Inn Express business travelers stay at the properties through the use of video and Web content, as well as sponsorships and promotions.

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