Companies divided over innovation procedure

07/8/2009 | InnovationTools

Preliminary results from an ongoing survey of corporate attitudes toward innovation show two prevailing notions, writes Robert Shelton. Roughly one-third of companies say they're increasing innovation investments and coming up with more specific ways to spur and measure innovation initiatives. At the same time, about half the survey's participants say their innovation initiatives provide some guidance for new ideas, but don't constitute a formal process for launching new projects.

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