Nielsen: Hispanic TV ads up in pharma, direct-response, satellite

07/8/2009 | MediaPost Communications

Spanish-language TV ads grew by 3% overall last year compared with 2007 but posted an 8% increase to about $2.9 billion in the leading 10 categories, Nielsen is reporting. Among the biggest growth areas were pharmaceuticals, direct-response and satellite. Spending by automakers and dealers declined.

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