YouTube now looking to master long-form content

07/8/2009 | Broadcasting & Cable

Jordan Hoffner, the director of content partnerships at YouTube, said the online video portal known for its short-form clips is focusing on long-form video from a wide variety of networks. "This is the first navigation we've had on YouTube in years," he said, referring to the site's new show landing pages. "You are always one click away from long-form content no matter where you are on YouTube. You have to find it in a clean, well-lit place."

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