Kohl's back-to-school effort includes $10M giveaway

07/8/2010 | MediaPost Communications

Wisconsin-based retailer Kohl's Department Stores is holding a contest designed to give 20 worthy schools $500,000 each for educational programs. Winning schools will be nominated and voted on via Facebook. Kohl's back-to-school effort also includes TV advertising, including Hispanic TV spots as well as print, online and e-mail.

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