Why financiers shouldn't be social wallflowers

07/8/2010 | SmartBrief/SmartBlog on Social Media

Finance executives can get a big career boost if they start using social networks, says personal-brand strategist Cindy Kraft. It's necessary to take regulatory constraints into consideration, Kraft says, but that shouldn't prevent financial workers from being proactive about managing and promoting their personal brand. "Creating a visible, compelling value proposition that attracts the kinds of opportunities you want ... is just a great career-management strategy," she adds.

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