Why social marketers need to avoid the dark side

07/8/2010 | Wired.com

Social marketers aren't always the good guys, writes Eliot Van Buskirk, and a growing black-hat marketing industry is seeking to build buzz and reap sales by using paid content and product placement to trick, rather than engage with, social-media users. That's bad news for consumers and legitimate social marketers, Van Buskirk writes. "[T]he social fabric of social networks -- precisely the element that makes them valuable to marketers -- will deteriorate if we can't trust the people and numbers we see there," he argues.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO