Qantas turns to text alerts to instantly inform fliers of upgrades

07/8/2011 | Australian Business Traveller

Qantas Airways frequent fliers who have been granted a business-class upgrade will be instantly alerted via text messages when the company installs new technology this year. "We want to be proactive in letting customers know [about flight upgrades], so we're going to let everyone from Bronze to Platinum One know by SMS prior," said Stephanie Tully, head of airline loyalty for Qantas Airways.

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