Facebook taps its Connect data for mobile ad targeting

07/8/2012 | Wall Street Journal, The

Facebook will begin tracking the mobile applications people use based on their Facebook Connect identities, using that data to serve up targeted mobile ads. Analysts say the strategy could prove lucrative, and likely heralds a new focus on making money from Facebook Connect. "Hundreds of millions of consumers are entrusting their online identity to Facebook so what are the possibilities for Facebook to monetize that? Here's one experiment," says BIA/Kelsey analyst Jed Williams.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA