Automakers increase ad spending for all screens

07/8/2013 | Advertising Age (tiered subscription model)

Major product launches in 2012 contributed to a significant growth in digital and TV advertising among the top 10 automakers in Ad Age's 100 Leading National Advertisers. The report says TV ad-spend from these automakers reached $6.25 billion, a 7.3% increase from 2011, while digital advertising rose 34% to $5.82 billion. Honda had the largest overall increase due in part to its Accord launch.

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