Automakers increase ad spending for all screens

07/8/2013 | Advertising Age (tiered subscription model)

Major product launches in 2012 contributed to a significant growth in digital and TV advertising among the top 10 automakers in Ad Age's 100 Leading National Advertisers. The report says TV ad-spend from these automakers reached $6.25 billion, a 7.3% increase from 2011, while digital advertising rose 34% to $5.82 billion. Honda had the largest overall increase due in part to its Accord launch.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA