BMW spot from KBS+P folds in an ad for a golf brand

07/8/2013 | Advertising Age (tiered subscription model)

A BMW ad that aired during U.S. Open coverage on NBC and the Golf Channel last month incorporated another ad, for golf brand TaylorMade, in a strategy devised by Kirshenbaum Bond Senecal + Partners. Looking ahead, BMW is hoping to use the ad-within-an-ad approach again for the NFL and college football season.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA