Don't neglect to demonstrate the value of your company

07/8/2013 | Tech Cocktail

Manpreet Singh initially had a hard time attracting customers for his business, which offers a marketing service for small local companies. "We were calling and calling businesses to entice them to join our service, but no one knew who we were and what we did," Singh writes. He eventually realized the need to show people what the company did rather than just talking about its value.

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