Fox Sports 1 readies 90-second promo as launch nears

07/8/2013 | Adweek

Fox Sports will roll out a 90-second commercial during Major League Baseball's All-Star Game promoting its forthcoming Fox Sports 1, which will launch Aug. 17. The ad will feature sports stars including baseball's Miguel Cabrera, football's Patrick Willis and NASCAR driver Jeff Gordon. "It's definitely a declaration that there are brighter days ahead for sports fans. ... We've got a lot of charisma, a lot of big personalities, and we're much more fun. That's what Fox Sports is all about," said marketing chief Robert Gottlieb.

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