Graph Search tool aims to increase Facebook's utility

Facebook is releasing its Graph Search tool in the U.S., aimed at making it easier for users to rediscover older or more difficult to find content. Experts say that making information easy to access will prove essential to the network's ability to court advertisers. Facebook derived $1.5 billion in advertising revenue in the first quarter, 6.5% of all online ad spending in the U.S., according to eMarketer.

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New York Times (tiered subscription model), The · VentureBeat

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