Groundbreaking electroluminescent packaging highlights Bombay Sapphire bottle

07/8/2013 | Packaging World online

New packaging for Bombay Sapphire gin that features light animation on the front and side of its packaging earned this year's Demonstrator Award in the Best Design category from OE-A. The packaging, which lights up when it is picked up, is "probably the first freely available packaging with printed, actively luminescent surfaces," according to the packaging's creator Karl Knauer KG.

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