Hamburger Helper gets makeover with new packaging, chicken options

07/8/2013 | Star Tribune (Minneapolis-St. Paul, Minn.)

General Mills is relaunching its Hamburger Helper brand to energize the product the company said is "languishing." General Mills is now calling the product Helper since hamburger or chicken can be added to the ingredients. The classic dinner kit will get a package makeover, add three new chicken products and include sauce with the dry mix and pasta. The company will also target 20-somethings, mainly men that may be unfamiliar with the product.

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Star Tribune (Minneapolis-St. Paul, Minn.)

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