Hard work is the first step to a successful LinkedIn Ads campaign

07/8/2013 | ClickZ

LinkedIn is an obvious platform for B2B marketers, but LinkedIn Ads aren't known for delivering consistent quality, John Lee writes. Creating a successful targeted campaign on the social network requires planning and thinking about buyer personas, as well as extensive tinkering with segmentation options. "Be prepared to roll up your sleeves and get to work," Lee writes.

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