Hostess comeback will focus on increased store presence

The revived Hostess Brands aims to more than double the number of convenience stores its products are featured in, as well as extend its reach to dollar stores, drugstores and vending machines. "Wherever you find a Snickers bar or M&M's, you should be able to find a Twinkie," said C. Dean Metropoulos, the new Hostess CEO. The company's "The Sweetest Comeback in the History of Ever" campaign will spread the word through banner ads, a food-truck tour, social media and likely a celebrity representative.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY