Hostess comeback will focus on increased store presence

The revived Hostess Brands aims to more than double the number of convenience stores its products are featured in, as well as extend its reach to dollar stores, drugstores and vending machines. "Wherever you find a Snickers bar or M&M's, you should be able to find a Twinkie," said C. Dean Metropoulos, the new Hostess CEO. The company's "The Sweetest Comeback in the History of Ever" campaign will spread the word through banner ads, a food-truck tour, social media and likely a celebrity representative.

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