Creating a blog is one of the most powerful ways to become a leader in your niche and provide content related to your business that people can share, writes Annetta Powell. Not only does a blog provide a way for you to release content, but it gives fans a reason to form connections with you via social networks. "As people notice you online, they will share links to your blog or articles and create buzz about what you do and say. This will elevate your status and the power of your content marketing campaigns," Powell writes.
Published in Brief: