How to make your online videos more effective

07/8/2013 | SmartBrief/SmartBlog on Social Media

Video-based content is a great way to build engagement and drive brand awareness via social networks, writes Elliot Blanchard. Some of the basics of storytelling are the same in any medium, but developing effective video for the small screen requires knowledge of your audience, a degree of restraint and a strong design sensibility, Blanchard writes. "Understanding how to apply those universal foundations to the new world of the small screen is the key to success online," he writes.

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