Interactive Sprint ads send NASCAR fans racing to Twitter

07/8/2013 | MediaPost Communications

Sprint garnered thousands of tweets for a promotion encouraging NASCAR fans to tweet their favorite driver's number during a race using the hashtag #Sprint60 for a chance to win $10,000 for the driver's favorite charity. Sprint touted the promotion using advertisements shown during the race. "NASCAR fans love participation and love to engage with everything associated with NASCAR," said Team Sprint's associate creative director, Dustin Tomes.

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