Loews Hotels campaign highlights rooms and personal space

Loews Hotels and Resorts is positioning its hotel rooms as spots in great locations with all the personal space a customer needs in its new "The room you need" campaign, with creative from Catch New York and digital work from TravelClick. The $4 million campaign, Loews' first in three years, will target younger consumers in travel magazines and regional publications, as well as on travel-related websites, with a message of balance between work and play.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX