Nickelodeon, frozen-foods brand tell kids to "Play With Your Food"

07/8/2013 | Adweek

Frozen-food brand Birds Eye will advertise its vegetables to children through a "Play With Your Food" campaign in partnership with Nickelodeon. The campaign will feature four 30-second ads with Nickelodeon star Jennette McCurdy on Nickelodeon's TV channel and website, related videos on both companies' websites, and branded games on Nick.com.

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