Pope's "humble" Focus gives Ford a high-profile customer

07/8/2013 | Advertising Age (tiered subscription model)

Pope Francis' decision to drive an older, low-priced Ford Focus around Vatican City could be a significant boost to Ford in the struggling European auto industry. "This is a smart car for a smarter pope. ... Clearly, Ford does benefit from this because he's chosen their car," said New England Consulting Group's Gary Stibel.

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