Puma is partnering with Swedish mobile photo agency Foap to ask fans to submit photos that answer the question "What does football mean to you?" Photos submitted through the Foap mobile application are eligible for purchase by the brand, with half the $10-per-photo fee going to the photographer. "It's fantastic to see that this is actually something that brands have been waiting for a lot, especially when it comes to finding content for social media. We have learned that it's very hard for them to find," said Foap CEO David Los.
Puma teams with Foap to tap fans for branded photos
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