Study: Our brains react instantly to buzz-worthy ideas

07/8/2013 | Marketing Pilgrim · Forbes

Scientists from UCLA say they've identified the brain patterns that appear when people come across an idea they want to share. An experiment that involved students conveying television show pitches to others showed participants' brains lighting up with activity at the moment they came across an idea they wanted to share even before the students consciously realized wanting to share, researchers said. "Our study suggests that people are regularly attuned to how the things they're seeing will be useful and interesting, not just to themselves but to other people," said UCLA's Matthew Lieberman.

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Marketing Pilgrim · Forbes

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