Why tablets and smartphones need to be considered separately

07/8/2013 | eMarketer

Smartphones and tablets are increasingly being used by consumers for distinct purposes, according to a report from eMarketer. Nearly two-thirds of tablet users make purchases on their devices, compared with 39% of smartphone users, the report showed. "These distinctions make smartphones a more essential partner for marketers looking to drive consumers into stores ... [while] tablets [will] steal time from TV-watching and dollars spent on the desktop," according to eMarketer.

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