Joel McHale creates Web videos for small vodka brand

Actor and comedian Joel McHale is creating a set of videos for Purity Vodka that will live on the brand's YouTube channel. The videos show McHale taking digs at the idea of sponsored videos and mocking NBC for dropping "Community," which he stars in. "My approach is, if I like the product, why not make it interesting, why not make it funny?" said McHale.

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