Joel McHale creates Web videos for small vodka brand

Actor and comedian Joel McHale is creating a set of videos for Purity Vodka that will live on the brand's YouTube channel. The videos show McHale taking digs at the idea of sponsored videos and mocking NBC for dropping "Community," which he stars in. "My approach is, if I like the product, why not make it interesting, why not make it funny?" said McHale.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY