Procter & Gamble repositions marketing into brand teams

07/8/2014 | CMO.com

Procter & Gamble recently announced it had restructured its marketing efforts by creating brand-based groups, with marketing directors becoming brand directors, in order to achieve "single-point responsibility for the strategies, plans and results for the brands," according to a company spokeswoman. The new format will be divided into four categories: brand management (marketing), design, communications, and consumer and marketing knowledge.

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