Profile: Tim Cook puts his brand on Apple

Apple CEO Tim Cook has begun to put his personal stamp on the company after taking over in the wake of Steve Jobs' death, according to a profile that details the moves Cook has made to fend off challenges from Google and Samsung Electronics. "Steve was a wartime CEO, while Tim is a peacetime CEO," said a former employee in comparing the leaders' styles.

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Wall Street Journal (tiered subscription model), The

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