Campbell tries again in Russia, China

07/9/2007 | Wall Street Journal, The

Campbell Soup Co. tried to penetrate Chinese and Russian markets in the 1990s but ran up against a cultural bias against ready-to-eat soups. Now the company is trying again, but instead of marketing finished products, it will try selling broths and "starter soups" designed to appeal to consumers who prefer to cook their own soup.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
The French Goat
Lewisburg, WV
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI
Executive Chef / Kitchen Manager
Lake Panorama National Resort & Conference Center
Panora, IA
Sous Chef
Swarthmore College
Swarthmore, PA