Behavioral ad targeting to be in spotlight at Senate hearing

07/9/2008 |

This article previews a Senate Commerce Committee hearing scheduled for today on the impact of behavioral marketing on user privacy and whether government rules are needed to police it. Robert Dykes, chief executive of NebuAd, will make the case that its internal privacy controls are sufficient, while Leslie Harris, chief executive of The Center for Democracy and Technology, is expected to testify that selling data about users' Web habits to ad firms could be a violation of federal law.

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