A split between regulators and industry was evident at a Senate hearing that delved into the thicket of behavioral targeting. FTC Bureau of Consumer Protection Director Lydia Parnes said the commission "is cautiously optimistic that the privacy issues raised by online behavioral advertising can be effectively addressed through meaningful, enforceable self regulation." However, Microsoft Associate General Counsel Mike Hintze said: "There is just this emerging patchwork of federal and state privacy laws. As we get into online advertising, that kind of baseline federal privacy standard would certainly help here."
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