Report: Microsoft's paid search fell 20% in Q2

07/9/2008 | MarketWatch

Microsoft's search ad business among its "active clients" was off by 20% in the second quarter, compared to the previous quarter, while Google's search fell 6.4% and Yahoo! rose very slightly, search marketing firm AdGooroo is reporting. Microsoft's drop helps explain its interest in trying to make a deal with Yahoo! to boost its performance online, according to this article.

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