Ad blitz signals return of "Mad Men"

07/9/2009 |

The release on DVD of the second season of the AMC series "Mad Men," and the Aug. 16 premiere of Season 3 are the focus of a major multiplatform campaign that includes marketing tie-ins with Banana Republic, Clorox, Vanity Fair and Variety, among other partners. This expansive effort to promote the series about a fictional 1960s ad agency is an example of Hollywood's willingness to spend lavishly on its products at a time when marketers in other segments are cutting back, according to this article.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY