Ad blitz signals return of "Mad Men"

07/9/2009 | NYTimes.com

The release on DVD of the second season of the AMC series "Mad Men," and the Aug. 16 premiere of Season 3 are the focus of a major multiplatform campaign that includes marketing tie-ins with Banana Republic, Clorox, Vanity Fair and Variety, among other partners. This expansive effort to promote the series about a fictional 1960s ad agency is an example of Hollywood's willingness to spend lavishly on its products at a time when marketers in other segments are cutting back, according to this article.

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