Duane Reade to write new marketing Rx

07/9/2009 | NYTimes.com

Duane Reade, which, with more than 250 locations, is by far the dominant drugstore chain in New York, is launching its first branding effort. The campaign from DeVito/Verdi, New York, will aim for "a uniquely New York voice" and use the tagline "Your city. Your drugstore," according to this article.

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