Early adopters don't know where the market is heading

07/9/2009 | Viral Garden, The

When trying to decide how to direct your social-marketing efforts, do you hang on every word of plugged-in social-media gurus? Stop it, writes Mack Collier. The trends being predicted by social-media elites are often wrong, he notes, because the experts use technology differently from the rest of the market. If you want to create a strategy that speaks to your customers, then pay attention to how they use the Web and what trends they're talking about, he suggests.

View Full Article in:

Viral Garden, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO