Hispanic ad agency group to have say on PPM

07/9/2009 | Mediaweek

The Association of Hispanic Advertising Agencies, which has questioned the effectiveness of Arbitron's portable people meter service in tracking Hispanic listenership, has become a member of the Media Ratings Council. "The seat on the MRC board allows AHAA to formally assess and render its opinion on the accuracy of PPM sampling and methodology as well as other ratings services," AHAA said in a statement.

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