Hispanic ad agency group to have say on PPM

07/9/2009 | Mediaweek

The Association of Hispanic Advertising Agencies, which has questioned the effectiveness of Arbitron's portable people meter service in tracking Hispanic listenership, has become a member of the Media Ratings Council. "The seat on the MRC board allows AHAA to formally assess and render its opinion on the accuracy of PPM sampling and methodology as well as other ratings services," AHAA said in a statement.

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA