How nontraditional shops can offer a fee model for all agencies

07/9/2010 | Advertising Age (tiered subscription model)

Traditional agencies, in trying to develop a viable "value-priced" fee system, should look to their nontraditional counterparts, which typically bill clients on a project basis, according to Bill Boris-Schacter, executive vice president of operations and client finance at Jack Morton Worldwide. "Just as clients have looked to nontraditional agencies for new approaches to their marketing, they can look to us for new approaches to their pricing," he writes. "And then, hopefully, we can all stop paying the price for bad pricing."

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