Hyundai goes unscripted for new multiplatform effort

07/9/2010 | MediaPost Communications

Hyundai Motor America, for the debut effort from new marketing chief Chris Perry, is launching a multiplatform campaign built around comments on its new vehicles from real people working without scripts. The "Uncensored" initiative encompasses traditional TV and radio spots, as well as social media, experiential, customer-relationship marketing and point-of-sale elements.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH
Ad Trafficker
Spiceworks
Austin, TX