Ruling lets company use European rival's name for ad keywords

07/9/2010 | Wall Street Journal, The

Europe's top court has found that temporary cabin maker Primakabin did not violate the trademark rights of rival Portakabin by using the latter's brand name for ad keywords on Google and other search engines. The decision essentially reinforces a previous finding involving Louis Vuitton that advertisers may use the names of rivals in ad keywords and still comply with European trademark laws.

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