Toronto-based Zig to be rebranded as CP+B Canada

07/9/2010 | Adweek · Advertising Age (tiered subscription model)

MDC Partners, in a "strategic move," is consolidating its Toronto-based shop Zig within the larger Crispin Porter + Bogusky. The shop will now be known as CP+B Canada. Zig President Shelley Brown is taking over the CEO slot from Andy Macaulay, who has been named chairman. Zig creative chief Aaron Starkman will be executive creative director of the renamed shop.

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Adweek · Advertising Age (tiered subscription model)

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