Dentsu Aegis Network combines Carat's analytics with Copernicus' strategy

07/9/2013 | MediaPost Communications

Carat North America's Advanced Analytics Group has been placed under the Copernicus umbrella, a move by Dentsu Aegis Network to combine marketing strategy and Big Data. "We're hearing more clients say they want to organize around the consumer. ... They say they haven't figured out how to make the insights coming from their marketing research and analytics groups work together in the way they need them to," says Carat CEO Doug Ray.

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