Dentsu Aegis Network combines Carat's analytics with Copernicus' strategy

07/9/2013 | MediaPost Communications

Carat North America's Advanced Analytics Group has been placed under the Copernicus umbrella, a move by Dentsu Aegis Network to combine marketing strategy and Big Data. "We're hearing more clients say they want to organize around the consumer. ... They say they haven't figured out how to make the insights coming from their marketing research and analytics groups work together in the way they need them to," says Carat CEO Doug Ray.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY