Bing, Yahoo marketers get cross-device play via Windows 8.1 Preview

07/9/2013 | SearchEngineWatch.com

Advertisers on Microsoft's Bing search engine have been automatically incorporated into the smart search cross-platform feature of Windows 8.1 Preview. The move should boost lead generation, Microsoft says, connecting "consumers across Bing, Yahoo and the new Windows Search with highly relevant ads," with search queries also including previews of websites.

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