Campbell Ewald will be the new hub of Lowe & Partners

Interpublic announced Campbell Ewald in Warren, Mich. will be the U.S. hub of its Lowe & Partners agency network, replacing Deutsch's New York office, where it has been operating since 2009, The move to create what will now be called Lowe Campbell Ewald is largely being driven by the need to separate the Cadillac account won by Campbell Ewald, Hill Holliday and Lowe, which created something of a conflict with Deutsch's Los Angeles office, which handles Volkswagen, writes Stuart Elliott.

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