Campbell Ewald will be the new U.S. hub of Lowe & Partners

Interpublic announced that Campbell Ewald will be the U.S. hub of its Lowe & Partners agency network, replacing Deutsch's New York office, where it has been operating since 2009. The move to create what will be called Lowe Campbell Ewald is largely being driven by the need to align the Cadillac account won by Campbell Ewald, Hill Holliday and Lowe, and separate the account from Deutsch's Los Angeles office, which handles Volkswagen.

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