Ducati develops multipurpose app for dealers, employees

07/9/2013 | MobileCommerceDaily.com

Italian motorcycle maker Ducati has introduced the Ducati Communication System iPad application for employees and dealerships. The app, which can be used for ordering and shipping products, also serves as a training device. Dealerships can use it to exchange inventory, and customers can use it to order custom bikes. "The marketer decided to roll out the app to unify its distribution centers across 1,000 dealers in 88 countries," writes Lauren Johnson.

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