Growing complexity of ad networks spurs verification push

07/9/2013 | eMarketer

Online marketers are increasingly turning to advertisement verification services to make sure display ads are being seen correctly and in a brand-safe context, according to an eMarketer report. The drive for verification comes as programmatic ad-buying channels have grown in size and reach while making trafficking and targeting errors harder to spot, the report adds. A study from Integral Ad Science showed 7.3% of display ads served by networks worldwide in the second quarter of last year appeared on moderate-risk to very high-risk sites.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY