How Jerry Buss brought innovation to basketball

07/9/2013 | Harvard Business Review online

Innovative individuals tend to exhibit some common traits no matter what field they are in, write Vijay Govindarajan and Srikanth Srinivas. One example of a true innovator was the late Jerry Buss, former owner of the Los Angeles Lakers, they write. Buss saw the potential of professional basketball even when the sport was struggling, and he displayed his resourcefulness by turning games into entertaining spectacles complete with cheerleaders and celebrities.

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