NBCU customizes movie spots to combat shrinking ad dollars

07/9/2013 | Variety

NBCUniversal will try a new approach to advertising the upcoming summer movie "Red 2" -- featuring spots customized to appeal to the specific audiences of USA, E! and Syfy. The ads will also encourage viewers to buy tickets on NBCU-owned Fandango.com. The moves comes as movie studios ease back on their TV buys.

View Full Article in:

Variety

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA