NBCU customizes movie spots to combat shrinking ad dollars

07/9/2013 | Variety

NBCUniversal will try a new approach to advertising the upcoming summer movie "Red 2" -- featuring spots customized to appeal to the specific audiences of USA, E! and Syfy. The ads will also encourage viewers to buy tickets on NBCU-owned Fandango.com. The moves comes as movie studios ease back on their TV buys.

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